Reach an audience that’s obsessed with the dark side of money
Going Concerned attracts an engaged audience of curious, financially literate readers. Put your brand in front of people who take business, money, and history seriously.
An audience that thinks about money — not just spends it
Going Concerned covers the scandals, collapses, and frauds that shaped the financial world. Our readers are curious, educated adults — professionals, investors, and history enthusiasts who want to understand how money actually works: the fraud, the failure, and the fallout.
They’re not looking for tips. They’re looking for depth. That means they read carefully, remember what they read, and trust the sources that deliver it to them.
One placement. Full attention.
We don’t clutter our pages with banner ads or rotate through a dozen sponsors. When we work with a partner, it’s exclusive. We write the copy ourselves — short, honest, and built to convert — so it sounds like us, not a press release.
We work with brands our readers won’t roll their eyes at
Our editorial line is the dark history of business and money. We cover fraud, collapse, and scandal — which means our readers are acutely aware of bad actors in finance. We take that seriously.
We don’t work with crypto projects, get-rich-quick schemes, unregulated investment products, or any brand that would compromise the trust our readers place in us. If you’re in that category, please don’t reach out — our credibility isn’t for sale.
If you’re a good fit, we’d genuinely love to work with you.
Drop us a line with a brief description of your brand and what you’re looking to achieve. We’ll come back to you within two working days.
hello@goingconcerned.comAll sponsored content on Going Concerned is clearly labelled as such. We maintain full editorial control and will not publish sponsored content that conflicts with our editorial standards. Sponsored articles are written by our team — not supplied by the advertiser.